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StreetSavvy Marketer
I’m not an early adopter. I only got an iTouch last year because it was a gift and my kids thought
05.07.09
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StreetSavvy Marketer
Q: I know you take a dim view of blogs, but are there business benefits to blogging? And are there
04.07.09
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StreetSavvy Marketer
We kicked off a media relations program last fall, but have had very little success in getting any
02.04.09
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StreetSavvy Marketer
“If the Road to Perdition is paved with good intentions, then I say—with the very best of
01.07.09
Columns
StreetSavvy Marketer
The Challenge Ahead As we look toward 2009, there probably aren’t many among us who can’t wait to
12.03.08
Columns
Draft of GIPS Standards Overhaul To Be Released In Early ’09
Leisa Sánchez Western is a member of the GIPS Verifiers Roundtable and cofounder of Absolute
11.05.08
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StreetSavvy Marketer
Wall Street’s Crisis = Your Opportunity  It’s scary out there. Kind of brings to mind that ancient
10.01.08
Columns
StreetSavvy Marketer
It’s hard to imagine “Life Before web sites”, isn’t it? They got huge in the late 1990s and today
09.03.08
Columns
StreetSavvy Marketer
How to Stay UP in Down Market Could the headlines be more grim? “Stocks off $2.1 trillion this
07.02.08
Columns
StreetSavvy Marketer
Like you, I read. A lot. On trains, planes, in cabs, on subway platforms, between tees, in the
06.04.08