Columns

Expert Advice

How important is a Web site to your marketing message? It’s not only essential, it’s critical. It

02.07.07

This month I am expanding upon last month’s article and will explain the importance of networking

02.07.07

Question: What are the requirements for the different Section 13 filings? Answer: 13D filing –

01.03.07

Many business people view journalists through a prism of distrust. They believe, wrongly, that the

01.03.07

Many people confuse a suspect with a prospect. A prospect is someone suited for your product or

01.03.07

There is a well known adage, “out of sight, out of mind.” Getting noticed can mean many things and

12.06.06

By: Bill Blase Several years ago, when I headed marketing and communications at one of the

12.06.06

In last month’s column I discussed the merits of why managers should work with consultants and this

11.01.06

You’ve got a great firm with a great story to tell — but no one knows about it. Should you hire a

11.01.06

How do you develop a marketing strategy that will position your firm front and center with the

10.04.06